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The Municipality of Zamora as well as the head of the urban area that bears its name: Metropolitan Zone of Zamora is one of the 56 metropolitan areas of the country. Zamora is located in a broad valley in the northwest area of the state. Since the end of the 20th century, the city of Zamora has been conurbated with the town of Jacona. Settled in a very fertile valley, Zamora has traditionally been the center of a very important economic zone for Michoacán.
The region is an important producer of blackberry and strawberry crops, and stands out in its industrial activity with processors and packers of these fruits that they export mainly abroad, in addition to being a high area of importance at national level for their international companies. Its geographical location has allowed the city to be characterized as a very important commercial and economic link in its area of influence that corresponds between the state capital, the Purépecha Plateau area, the cities of Uruapan and Sahuayo and the city of Guadalajara Jalisco Due to its history and social composition, Zamora is also a relevant cultural center in Michoacán, with the Regional Center for the Arts of Michoacán, the Colegio de Michoacán and the Obrero Theater of Zamora.
Likewise, the city has an area of great architectural and artistic relevance, the Guadalupano Sanctuary, which is a neo-Gothic religious site that stands out for its height and magnitude of surface, being one of the largest temples in the world, which It has become an icon of the city and an attraction for tourism.